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New academic year presents new opportunities and challenges for Educational Technology

Louis Havriliuc picture

With summer now being officially over September carries with it the promise of new beginnings. I would like to make note of this special time of the year and to extend my sincere best wishes to all of the Simbound collaborators and clients. A recent statistic informs us that the global education industry has recently ...


How to win your marketing simulation

  Simulation: an exercise which is usually taking place online or with the help of a computer and which allows you to test out different marketing tactics and strategies for a virtual company Model: this is common parlance to refer to the way the simulation calculates results. It comes from mathematical model ...


Apr 26

Xi Chen

My experience with Simbound

Photo of Dr. Xi Chen from Rotterdam management school

This article provides valuable insight to those which are looking to deploy a digital marketing simulation game in a Digital Marketing (Strategy) course. It is written by Dr. Xi Chen from the Rotterdam management school, part of Erasmus university in the Netherlands. Read on to learn how to improve strategy formulation ...


One student at a time: how business education is evolving with the help of simulations

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In the next few months tens of thousands of students from some of the best universities around the world will enter their own business simulation competition. For many of them this will be their first ever experience similar to running a full scale enterprise. With so much excitement in the air, let us bring into focus ...


New course concierge service & Social Media contest

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Going against the self service trend Marketing professors are busy nowadays. Between teaching classes, keeping up to date with industry trends, producing research and having to travel to different meetings and conferences how are they ever going to have the time to try out new learning tools for their students? They ...


Dec 14

Eliza Porter

EdTech and the World Simbound Lives In

Eiffel Tower

EdTech, or Education Technology, is a relatively new concept. For centuries teaching has been done in a classroom with a paper, a pen and a chalkboard. With the rapid advancement of technology, education is quickly evolving in response. Over the past 20 years, schools and universities across the globe have introduced ...


How to set up a new Digital Marketing Degree in the UK: the case of Simbound & the London School of Business and Management

In this article I will describe how London School of Business & Management has come to adopt Simbound in order to provide both its students and lecturers with a modern course resource that enables learning about digital marketing in a risk-free & cost-free virtual environment.  The aim of this resource ...


Is it time for a simulation-reliant course?

Business School Faculties can work together and develop an active learning methodology and take their educational services to the next level Business Management and Marketing are two popular business school courses that consistently attract a vast number of students every academic year. The courses are run through ...


Nov 05

Eliza Porter

Meet Eliza, Simbound Marketing & PR

I am Eliza Porter, 22 years old and from the USA. I am currently traveling the world in order to explore new places, meet new people, and try new foods. Traveling is my biggest passion and I find it allows me to see life in a different light as I gain new experiences and understanding. I value being free and being able to ...


Using Simbound in an Online Marketing Optimization Course

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This article should explain briefly how to use the Simbound simulation to enhance student skills in online marketing optimization. It is written by Melanie Schreiner, Assistant Professor of eā€Marketing at the University of Applied Sciences in Upper Austria.    Preconditions In my courses I am mainly ...

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