Focus on European Corporate and Educational Markets
Louis Havriliuc // 30.01.2018
Corporate Client Activity
Eczacibasi group is one of the biggest conglomerate companies
in Turkey and as part of their focus to enhance their digital presence
worldwide has invited their top marketing management team, some members of
which handle digital marketing, to use Simbound in an intensive one day training
at the company’s headquarters in Istanbul.
Training Director for the workshop was Mr. Ali Atalik, well known media and technology professional on the Turkish scene which had this to say:
“ Many products of Eczacibasi are found at the very beginning of their digital lifecycle, and we wanted to illustrate how digital marketing works in practice together with the management team, without any risk. Participants praised their new ability to apply what they learned on the job, the quality of the tools and the content used in the workshop as well as the ability of the trainer. These three dimensions got the highest score in terms of manager feedback.”
The management training market in Europe is now growing steadily due to favorable economic conditions across the continent and Simbound will seek to deliver a number of increasingly efficient and actionable trainings to the benefit of companies of all sizes and industries which are looking to build on their existing expertise and see digital business in a different light.
The European Educational Market is heating up
Simbound has, for years, directly and efficiently contributed to the education of digital marketing professionals in Europe which is one of the biggest educational markets of the world. With student enrollment numbers at an all time high across continental Europe, Simbound is well positioned to benefit from a growing demand in digital services in the form of simulations, online content and course technology. Recently the company has been awarded best Educational Technology (Edtech) company status in Romania by the Startup Europe awards initiative of the European Commission.
In early 2018 we welcome new schools including "Leonardo Da Vinci" Management School from Paris to their first ever digital marketing simulation game based course (PR article release in French) and Politecnico di Milano Graduate School of Business which is working on launching a dual degree program with EM Lyon, a long time user of our simulations. Simbound has acted as the denominator for these two schools and has introduced the two corresponding course directors to each other which has led to this collaboration. Buona Fortuna et Bonne Chance!