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Apr 26

Xi Chen

My experience with Simbound

Photo of Dr. Xi Chen from Rotterdam management school

This article provides insight for those looking to deploy a digital marketing simulation game for Digital Marketing (Strategy) course. It is written by Dr. Xi Chen from the Rotterdam management school, part of Erasmus university in the Netherlands. Read on to learn how you can improve strategy formulation and results ...

One student at a time: how business education is evolving with the help of simulations


In the next few months tens of thousands of students from some of the best universities around the world will enter their own business simulation competition. For many of them this will be their first ever experience similar to running a full scale enterprise. With so much excitement in the air, let us bring into focus ...

New course concierge service & Social Media contest

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Going against the self service trend Marketing professors are busy nowadays. Between teaching classes, keeping up to date with industry trends, producing research and having to travel to different meetings and conferences how are they ever going to have the time to try out new learning tools for their students? They ...

Dec 14

Eliza Porter

EdTech and the World Simbound Lives In

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EdTech, or Education Technology, is a relatively new concept. For centuries teaching has been done in a classroom with a paper, a pen and a chalkboard. With the rapid advancement of technology, education is quickly evolving in response. Over the past 20 years, schools and universities across the globe have introduced ...

How to set up a new Digital Marketing Degree in the UK: the case of Simbound & the London School of Business and Management

In this article I will describe how London School of Business & Management has come to adopt Simbound in order to provide both its students and lecturers with a modern course resource that enables learning about digital marketing in a risk-free & cost-free virtual environment.  The aim of this resource ...

Is it time for a simulation-reliant course?

Business School Faculties can work together and develop an active learning methodology and take their educational services to the next level Business Management and Marketing are two popular business school courses that consistently attract a vast number of students every academic year. The courses are run through ...

Nov 05

Eliza Porter

Meet Eliza, Simbound Marketing & PR

I am Eliza Porter, 22 years old and from the USA. I am currently traveling the world in order to explore new places, meet new people, and try new foods. Traveling is my biggest passion and I find it allows me to see life in a different light as I gain new experiences and understanding. I value being free and being able to ...

Using Simbound in an Online Marketing Optimization Course

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This article should explain briefly how to use the Simbound simulation to enhance student skills in online marketing optimization. It is written by Melanie Schreiner, Assistant Professor of e‐Marketing at the University of Applied Sciences in Upper Austria.    Preconditions In my courses I am mainly ...

A day in the life of a Digital Marketing Professor

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You wake up at 6:45 AM after Dinner last night in the company of a group of visiting PhD Researchers. The topic of their research is ’Social Media: Qualitative research in an era of continuous paradigm shifts’. Most of the discussion went on whether Facebook or Twitter is better for collecting data. Facebook has more ...

Of Values and Content Marketing. Online, it is time for awakening

It is a revered American entrepreneur which once said that deciding what not to do is as important as deciding what to do. For an incipient company a lot of the personal values of the founders are transferred to the startup brand. For online companies the transfer is more easy to follow, it has a much obvious trace ...

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