Skip to content

Using Simbound in an Online Marketing Optimization Course

Photo of Author

This article should explain briefly how to use the Simbound simulation to enhance student skills in online marketing optimization. It is written by Melanie Schreiner, Assistant Professor of e‐Marketing at the University of Applied Sciences in Upper Austria.    Preconditions In my courses I am mainly ...

A day in the life of a Digital Marketing Professor

You wake up at 6:45 AM after Dinner last night in the company of a group of visiting PhD Researchers. The topic of their research is ’Social Media: Qualitative research in an era of continuous paradigm shifts’. Most of the discussion went on whether Facebook or Twitter is better for collecting data. Facebook has more ...

Of Values and Content Marketing. Online, it is time for awakening

It is a revered American entrepreneur which once said that deciding what not to do is as important as deciding what to do. For an incipient company a lot of the personal values of the founders are transferred to the startup brand. For online companies the transfer is more easy to follow, it has a much obvious trace ...

Student Feedback

We recently visited EM Lyon, one of the top European management schools to attend the final presentations of the student teams post simulation. Check out the 10 teams' performance and their unedited feedback below.

Content Marketing Showcase

Bootcamp for marketers logo

Simbound is forever engrained in the fabric of web marketing education and the brand's footprint on the internet is excellent. Following is a curation of articles written about the Simbound simulation game by a young entrepreneur from Kenya, a Canadian advertising agency intern, a Romanian Professor and a Finnish ...

Do you currently provide Digital Marketing Courses Online? 

Sign up for Simbound today