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Of Values and Content Marketing. Online, it is time for awakening

It is a revered American entrepreneur which once said that deciding what not to do is as important as deciding what to do. For an incipient company a lot of the personal values of the founders are transferred to the startup brand. For online companies the transfer is more easy to follow, it has a much obvious trace ...


Student Feedback

We recently visited EM Lyon, one of the top European management schools to attend the final presentations of the student teams post simulation. Check out the 10 teams' performance and their unedited feedback below.


Content Marketing Showcase

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Simbound is forever engrained in the fabric of web marketing education and the brand's footprint on the internet is excellent. Following is a curation of articles written about the Simbound simulation game by a young entrepreneur from Kenya, a Canadian advertising agency intern, a Romanian Professor and a Finnish ...


Marketing, the Simbound way

Online Marketing takes many shapes: from onsite resources such as blogs and podcasts through to social media communities and further to more subtle forms of communication by which the only marketing surfaces simply by using a service, usually in the form of an app.“The product is the marketing” - Seth GodinBrands from ...


How students would name their online stores

Simbound is the original e-Marketing simulation game, in which students compete in selling virtual products by using different online communication channels. Over the past 3 years the Simbound approach has been used by close to 100 Universities from around the world. During this time the game has accumulated ...



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