What do business students think about simulations ?
Louis Havriliuc // 10.01.2013
The Simbound simulation game offers e-Marketing learning and assessment using dynamic web content. The system presents learners with strategic and tactical choices that are based on real world data. For a demo introduction click the button below
Standard Conditions vs Simulation Environments
Simulation in education
This student gives some interesting feedback on using discrete event simulation for educational purposes. As the game progresses in rounds this gives incentives to link results to actions in a loop learning situation - the basis of effective learning through practice.
"The game is very helpful in understanding the IT marketing and how the campaigns work. This is especially helpful for those who want to work in this sphere but do not really have experience"
People can lack the skills, confidence or guidance to learn about a subject which could ultimately change their lives. A dynamic learning experience can help an individual develop interests in new, emerging vocational fields, in this case internet marketing.
"This game allowed us to examine different approaches and see and be able to analyze which of the used approaches are the most appropriate. The Simbound game is very good tool for learning about the advertising a product and the specifics of this area"
When someone is engaged in a simulation game their mind races to a new spectrum of possibilities as the content takes them through different, often unique situations. Learning involves asking questions and broadening one's range of interests. So for learning simulations are even more useful than real conditions because they reduce the time needed to experience not only regular day-to-day activities but also extraordinary events - events which have a low probability of showing up in standard conditions. Of course technology is a major enabler of such experiences and as technology platforms continue to advance we will start seeing even more effective learning take place with the help of simulated environments.
Search Engine Marketing in a Simulation Game
"We realized the importance of using the relevant keywords to achieve the goals and that the same keywords used to promote the same product but in the different markets can generate completely different results. "
The statement speaks for itself so all we're left to do is congratulate this student on his achievement. Of course there is even more, high-level knowledge transmitted through Simbound such as optimization of campaigns, evaluating a multi-channel approach and tying that to the financial outcome of the entire marketing process.
"If we can do it again we would like to change our approach. We would try to spread up our campaigns and try to change maximum prices on bid. Also The A/B test should had been used earlier. Also we should compare US and UK market to find right place and words for our campaign to do it as successful as possible"
This comment refers to specific techniques used in Search Engine Marketing. As the course took place over one week it's remarkable that individuals who most likely have not had any hands-on experience with SEM are starting to behave and use terms specific to experienced professionals.
"We found the process to be very worthwhile with Simbound proving to be an interesting educational tool which both held our interest and created friendly competition between our peers"
Many will agree with the fact that PPC Marketing is not the most easiest e-Marketing practice with other dimensions being more popular - such as Social Media, E-mail Newsletters etc. If we managed to compress an arguably dense concept into a fun and engaging experience I think that's a win for everybody concerned.