The Effective Way To Teach Digital Marketing
Almost 40,000 learners have used Simbound simulations to gain real-world experience in online marketing. Simbound offers experiential learning solutions that work every time.
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Best-In-Class Simulations For Teaching Your Digital Marketing Course
01
WEBSITE MARKETING
Build Websites
Learn to build simple websites using a basic yet powerful online content editor. From there, consult a range of performance metrics and use various analytical tools to obtain comprehensive insight into website performance. Some of these features are as follows: SEO check-ups, content management, adjusting product pricing, carrying out promotions & more!
02
SEARCH ENGINE ADVERTISING
Create and Track Ads
Start simple pay-per-click advertising campaigns and ensure optimal placement for various ads. Manage virtual budgets effectively by assessing performance metrics. Key decisions in this area are: Conducting A/B ad testing, ad retargeting initiatives, managing dynamic ad content, reading reports, and more.
03
EMAIL MARKETING
Send E-mails
Create and send periodical marketing newsletters to your virtual subscribers based on their consumer interests. Response statistics include the following: Open Rate, CTR, and Profit. Review and enhance content using AI. Communicate new ESG initiatives every period.
04
SOCIAL MEDIA MARKETING
Manage Social Media Presence
Improve organic and paid social interactions in a dynamic and realistic learning environment. Compete for followers, views and business results in this fast-paced simulated social media network. Tailor your messaging to different audiences and also gather new leads to feed into your email marketing simulation.
05
COMMUNITY MANAGEMENT
Manage Communities
Start practicing your community manager skills in a game-like environment today! You can create and oversee your online brand communities by choosing from four distinct types in the community management section. The communities available are the following: Support, Marketplace, ESG and Insight. Use this simulation to enable Gamification elements and collaborate with community managers from within your course to increase membership and engagement.
06
AFFILIATE MARKETING
Launch Affiliate Campaigns
Stay ahead with ongoing performance marketing strategies that maximize results in each period. Improve your simulation website's visibility and drive targeted traffic by leveraging multiple affiliate marketing campaigns. Reward your top-performing affiliate with a periodic success-based commission. This section of the simulation allows you to decide on the affiliate attribution model and learn how to use another page's traffic to leverage your growth.
07
DIGITAL MARKETING STRATEGY
Learn Complex Strategies
Experience a realistic, interactive scenario and gain valuable insight into digital marketing through an integrated simulation platform. Designed to offer a dynamic and personalized learning experience, and providing support for collaboration and presentation activities, Simbound has a host of customizable options allowing instructors to tailor the simulation to meet their student's specific learning needs.
Rohim Mohammed
The Simbound simulation: University College Birmingham
"The Simbound simulation was used as part of an assessment strategy for a module on SEO and Digital Advertising. We chose the simbound platform as it resonated well with what we were trying to achieve: exposing students to the world of SEO, how it works and can be managed by simulating market conditions and the environment. Students found this simulation extremely helpful saying how they found its application powerful in addressing the theory being taught in lectures."
Serena Pasqualetto
Bridging the gap between theory and practice
"I have been using Simbound in my Digital Advertising laboratory. I have always struggled with making my students fully grasp the logic behind Paid Search. With Simbound, they were able to understand a bit better what it means to set up a search campaign for an e-commerce website and how to optimize it to improve profitability and gain more revenue. With some preliminary study and context, I think Simbound can be a nice tool to integrate in an e-commerce marketing course."
Trusted by students & professors from all over the world
“All of the students in my course appreciated the simulation and the insights resulting from using it.”
Daniel Hoppe
Duale Hochschule Gera-Eisenach Cooperative University Germany
Around the clock availability and support
Our bespoke AI-enabled support service is available 24/7, with the additional benefit of being doubled by experienced support professionals based in six time zones. You will receive the support you require at the exact time you require it.
Customize the content of your course
The platform is the optimal solution for teaching digital marketing in the retail, hospitality, luxury, services and other domains. It can be tailored to align with the specific needs and nuances of different market environments.
The most capable simulation platform
Digital marketing is all about connecting and collaborating. It's time to break down silos and start learning together! Teach new insights and improve students' grasp of digital marketing on a global scale.
Not another copy/paste product
The initial digital marketing simulation platform, designed for use in the education and training sectors, is undergoing continuous improvement. We are grateful for your support in the development of new learning. 💚
Learning which is effective, delightful and which simply works!
Add excitement to your course today
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