Simulation Game
Expertly designed for the learning & the assessment of digital marketing topics
Websites
Build basic websites and consult a range of performance metrics and analytics. Includes SEO check-up, Analytics, Content Management, Pricing & more!
Ads
Set up and optimize Pay-per-click ad placement operations. Spend virtual budgets and analyze return on advertising. Includes: A/B Ad testing, Ad retargeting, Dynamic ad writing, Reports & more!
E-mail Campaigns
Send periodical marketing newsletters to your virtual subscribers. Receive response statistics such as Open Rate, CTR, Profit.
Chantal van Zuijlen
Avans Hogeschool Breda (Netherlands)
Dr. Hesham O. Dinana
The American University in Cairo (Egypt)
We completed a industry-wide survey with answers from both simulation instructors and companies.
Get the full study