Bringing Marketing Practice
Into Classrooms since 2012
Simbound is the initial digital marketing simulation platform built for higher education. We give students the tools to learn SEO, advertising, email, social media, and more — by actually doing it.
The best way to learn marketing is to actually do it — to make decisions that matter, in a world that responds.
Not a textbook replacement
Simbound is built alongside educators, not instead of them. It strengthens the curriculum you've already crafted — giving students a place to apply theory the moment they learn it.
Risk-free, not consequence-free
Every campaign has consequences. Budgets deplete, competitors adapt, markets shift. Students learn from what works and what doesn't — without real-world stakes.
Confidence over compliance
We don't train students to follow instructions. We give them an environment where curiosity leads to strategy, and where graduates enter the workforce ready to think — not just execute.
From Idea to Global Impact
Initial Client Simulation
A basic simulation is built to explain to a client of a marketing agency how digital marketing works.
Initial Client Simulation
A basic simulation is built to explain to a client of a marketing agency how digital marketing works.
Scaling the Simulation
We draw people from all corners of the world to try the simulation out.
Scaling the Simulation
We draw people from all corners of the world to try the simulation out.
100 Global Universities
On track to working with 100 universities worldwide.
100 Global Universities
On track to working with 100 universities worldwide.
Second-Generation Launch
The second-generation platform called Simbound Sense, is starting to take shape.
Second-Generation Launch
The second-generation platform called Simbound Sense, is starting to take shape.
Prestigious Recognition Earned
Simbound is declared the best startup in Europe for the Edtech category by Finnova and the European Commission.
Prestigious Recognition Earned
Simbound is declared the best startup in Europe for the Edtech category by Finnova and the European Commission.
Third-Generation Development
Work on the 3rd generation Digital Marketing Simulation platform begins.
Third-Generation Development
Work on the 3rd generation Digital Marketing Simulation platform begins.
Advanced Suite Launch
There are six digital marketing simulations available, all integrated. Three are AI-powered.
Advanced Suite Launch
There are six digital marketing simulations available, all integrated. Three are AI-powered.
What We Stand For
Three principles that guide our journey and every simulation we build.
Education
We believe that well-designed education can solve the world's most pressing problems. Our commitment to developing interactive, modern tools for learners of all backgrounds is what allows us to persevere. We are inspired by the talent of students and interns worldwide, and we strive to be the ultimate partner for those working to achieve their dreams.
Technology
We use technology to empower future leaders, not to dictate their priorities. While we recognize the immense power of digital marketing, we are also aware of the risks of its misuse. We provide the tools for critical thinking and informed decision-making, ensuring that we always put people and their real-world needs first.
Impact
We care about more than just profit; we invest in a better world. From promoting eco-friendly online learning to being an equal opportunity employer for young professionals, our governance is rooted in ethics. We understand that digital marketing isn't just about websites—it’s about the power to highlight causes that can truly help society.
What Makes Us Different
Built specifically for higher education, Simbound goes beyond generic marketing tools to deliver a rich environment for learning.
Realistic Simulations
Every channel — SEO, SEM, Email, Social, Affiliates — is modelled on real-world mechanics, giving students an authentic decision-making experience without any risk or expense.
AI-Enhanced Learning
Integrated AI tools provide content suggestions, performance insights, and adaptive difficulty so every student learns at their optimal pace. AI is also used by teachers.
Comprehensive Analytics
Easy to navigate dashboards and exportable reports let instructors track progress, compare teams, and seamlessly integrate simulation results into course assessment workflows.
Trusted Expertise
The solution chosen by educators and independent learners for years — and still their favorite. Our specialist team is independent, attentive, and ready to deliver no matter the complexity involved.
The People Behind Simbound
A passionate team of educators, engineers, and marketers united by one goal — making experiential learning accessible to every university.
Tristan Seulliet
Simbound France
Aurel Tumurug
Developer
Alin Chedea
CTO
Mark Zielonka
Simbound Canada
Varun Patil
Simbound India
Louis Havriliuc
CEO & Founder
Fabio Sandes
Simbound Portugal
Find out why educators choose Simbound

Margaret Dunfee
Northern Arizona University
“Students work hard to understand what drives results and make adjustments to improve their results”
Read interview
Marcin Wieczerzycki
Poznań University of Economics and Business
“With Simbound, students actually try to get as good as possible.”
Read interview
Moritz Joerling
EM Lyon Business School
“Students come away with a better understanding of the customer journey and learn to think from the consumer’s perspective.”
Read interview
Common
Questions
Everything you need to know about who we are and how to work with us.
What exactly is Simbound?
Simbound is the pioneering digital marketing simulation platform designed for higher education. It lets students practise SEO, search advertising, email marketing, social media, community management, and affiliate marketing in a realistic, risk-free competitive environment.
Who is behind Simbound?
Simbound was founded by a team of marketing professionals and technologists passionate about education and simulations. Today the team includes educators, engineers, and data scientists working from Europe and beyond.
How do universities get started?
It starts with requesting access credentials and a personalized tutorial. Our team walks you through the platform, helps map simulations to your syllabus, and supports you through the first semester. Most instructors are up and running within a few days.
Where can I learn more or schedule a demo?
Visit our Request a Demo page or reach out directly at contact@simbound.com. We offer personalised walkthroughs and pilot programs so you can experience the platform before committing.