Arash Valipour
2024-09-03
Revolutionizing Digital Marketing Education: My Experience with SIMBOUND Simulation
As a lecturer in Marketing at the School of Business and Management at Queen Mary University of London (QMUL), I'm always on the lookout for innovative ways to enhance my students' learning experience. This year, I decided to take a bold step by replacing the traditional 60-credit dissertation in our MSc Digital Marketing programme with the Simbound simulation platform.