New Research

Posted on 4 September, 2019 by Administrator

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Being a reflective piece, this is not your standard blog material, so it’s not necessarily pointing towards our day to day work of creating high-engagement, high-performance active learning resources here at Simbound. In this article we will expose fundamental values, and reading it should be interesting to anyone who has invented something or is interested in the latest research. Thinking presented here vies with the engrained digital culture of today which means that if you are content...

7 Years of Experiential Education with Simbound

Posted on 2 April, 2019 by Administrator

Simbound Original website
Here are the key moments of our first 7 years:  - 2 April 2012 -  The very first version of Simbound is launched. The world had not yet seen any similar digital marketing simulations.  Do you still remember the old website?      - June 2012 -  We meet our 1st Client which is ISCTE-IUL University of Lisbon, Portugal. Paulo Rita becomes the first marketing professor in the world to use a digital marketing simulation game within his class.    - April 2013 - We...

Build your own simulation and become a top-notch Instructional Designer @Simbound

Posted on 24 February, 2019 by Administrator

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Seasoned users of our simulations will be delighted to know that they will soon be able to make full use of the new scenario creation technology by which Simbound allows the adaptation of the standard simulation content and associated parameters to match the conditions of various online business cases. This unique setup offers the right premise for specific learning objectives to be met. Each experienced Simbound instructor will from now on be able to set up his/her very own digital...

New Simbound Sense expected to be released to public on 10th of December 2018

Posted on 3 December, 2018 by Administrator

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Simbound is getting ready to release a new version of the original digital marketing simulation product, codenamed ‘Sense’. With the speed of change in all things digital, the name recognises the fact that students and professionals need to make better sense of what is happening in the commercial online world. Sense reaches beyond the simple mechanics and technical aspects of carrying out online commerce and promotions and will be looking to help develop ‘a sixth sense’ in today’s digital...

Simbot.tv - new animation by Simbound

Posted on 25 June, 2018 by Administrator

At Simbound we have always encouraged unconventional thinking. Here you can learn about a new feat of creativity that I hope you will enjoy. Simbot.tv is a new animation project which places the mascot of the Simbound company front and center as the lead actor of its very own web series. Some 6 years later after its birth, the goofy looking robot is now ready to take his musings to a worldwide (English speaking for now) audience. The proposed entertainment concept aims to fit the viewing...

Input for MSc Dissertation at University of Leeds

Posted on 29 April, 2018 by Administrator

Uk Flag
To clarify, these questions are about the UK educational technology market for digital simulation games and Simbound's internationalisation into it. The answers were used by a University of Leeds Student for his 2017 Dissertation who sought to research ways in which Simbound could operate in the UK Market of services in the context of Brexit. However, previous internationalisation strategies and other locations the firm operate in are highly relevant to this study also. Porter's Five...

GDPR in educational technology, the case of Simbound

Posted on 2 April, 2018 by Administrator

Simbound logo and fingerprint
The European Union has advanced 25th of May 2018 as the time at which the General Data Protection Regulation (GDPR) comes into full effect. This is a series of data protection policies to which all companies operating inside the European Union and which manage personal data must adhere to. This article is meant to act as a first step which we are taking towards compliance. With almost 16.000 individuals' personal data on hold, an initial audit is very much needed. Feel free to use the...

Focus on European Corporate and Educational Markets

Posted on 30 January, 2018 by Administrator

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Eczacibasi group is one of the biggest conglomerate companies in Turkey and as part of their focus to enhance their digital presence worldwide has invited their top marketing management team, some members of which handle digital marketing, to use Simbound in an intensive one day training at the company’s headquarters in Istanbul. Training Director for the workshop was Mr. Ali Atalik, well known media and technology professional on the Turkish scene which had this to say: “ Many...

November News

Posted on 8 November, 2017 by Administrator

image of USA and Canada
Connections are vital in business. Making the right connections both in the knowledge you obtain as well as in the people you meet can make a world of difference. Whether if you’re only just starting out, or if you already have an established business this article is for you and I hope it will help you make the right connections. Louis Havriliuc - Simbound Founder From Playing to Practice (and back to Playing): Getting relevant and actionable knowledge to those which we...

New academic year presents new opportunities and challenges for Educational Technology

Posted on 4 September, 2017 by Administrator

Louis Havriliuc picture
With summer now being officially over September carries with it the promise of new beginnings. I would like to make note of this special time of the year and to extend my sincere best wishes to all of the Simbound collaborators and clients. A recent statistic informs us that  the global education industry has recently surpassed the 5 Trillion $ mark , which is roughly 8 times larger than the entire software services industry. One of the main drivers of this fantastic growth is without a...

How to win your marketing simulation

Posted on 16 May, 2017 by Administrator

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So you’ve enrolled onto your first marketing course and you’re already dreaming about the day when your clever but still kind of cliché marketing project will turn heads for your favorite brand. Until that happens you realize that you have to go through this ‘simulation’ thing in school. Whether you’re competing in a strategic marketing simulation (like Markstrat for example), a product marketing simulation (check out Cesim Simbrand) or simply a general business simulation game with a...

My experience with Simbound

Posted on 26 April, 2017 by Administrator

Photo of Dr. Xi Chen from Rotterdam management school
This article provides valuable insight to those which are looking to deploy a digital marketing simulation game in a Digital Marketing (Strategy) course. It is written by Dr. Xi Chen from the Rotterdam management school, part of Erasmus university in the Netherlands. Read on to learn how to improve strategy formulation and results analysis for students in your digital business course.  My motivation to use a simulation In my course, titled “Digital Marketing Strategy”, I have felt...