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Philipp Allerstorfer

Krems University

In the 2018 academic year, SIMBOUND was used for the first time at the IMC University of Applied Sciences in Krems, Austria. The simulation was applied in the course “E-Marketing”. Hereinafter, the lecturer of the course, Philipp Allerstorfer, reflects on his motivation, the implementation and draws first conclusions.


Motivation

I have been working for my Alma Mater, the University of Applied Sciences in Krems as a guest lecturer in the field of E-Tourism for several years. In 2018, I was asked to hold a course on E-Marketing. As a graduate, I had the pleasure to participate in a course in this field some years ago, which had an interesting practical component: the “Google Online Marketing Challenge”. It allowed us to practice search engine marketing, set up Google Ad Words campaigns and continuously improve our performance based on analytics data. The demands for my own course were similar, but the “Google Online Marketing Challenge” was no longer available. SIMBOUND appeared to be a proper replacement. The user interface is simplified, yet realistic. The separation into multiple rounds and round goals illustrates...

About the author

Philipp Allerstorfer is an IT project manager in the tourism industry. He holds Master's degrees in Tourism Management and Web Science. Teaching university courses combining both disciplines has become a passion of his. In 2018, he has held lectures on behalf of the IMC Krems in e-tourism and e-marketing, in Austria or at partner universities in Vietnam and China.

The study programme

The Master programme “Tourism and Leisure Management” is exclusively taught in English and prepares students for management functions along the tourism value chain. As a university of applied sciences, Krems emphasizes employability and the practical application of knowledge.

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IMC Krems

Over the past few years the IMC University of Applied Sciences Krems has built up a strong international reputation and now has over 2700 students from all over the world. Our combination of academic and business expertise opens up excellent domestic and international career opportunities for graduates.


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