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Round 1: WEBSITE & SEO SIMULATION
Make Your Website Stand Out
Starting the competition, you’ll dive straight into topics like Website Creation, SEO Best Practices, Content Management for Multiple Markets and Audiences, Accessibility Compliance (WCAG), Dynamic Product Management, Cross-Channel Promotions, and more. Sharpen your skills, test your creativity, and boost your chances of winning as you tackle a series of digital marketing challenges!"
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Round 2: SEARCH ENGINE ADVERTISING SIMULATION
Manage PPC and Search Campaigns
Key decisions in this simulation include Keyword Research, Crafting Compelling Ad Copy, Running A/B Tests, Retargeting Ads, Managing Dynamic Content for Ads, Analyzing Performance Reports, and Using Data-Driven Dashboards with AI-generated recommendations to improve your results. Fine-tune your PPC strategy and see how you stack up against others in the race to the top!
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Round 3: EMAIL MARKETING & RANKINGS RELEASE
Keep your audience up-to-date and for the first time see where you rank
Leverage AI tools to personalize subject lines, automate A/B testing, and enhance the design of your newsletters. Your goal: raise engagement, improve customer loyalty, and drive results together with your audience. You’ll have the opportunity to extend updates from your brand’s online communities and announce new Environmental or Societal initiatives.
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Round 4 ONLINE BRAND COMMUNITY
Show your community manager and collaborative skills
Harness the power of gamification to grow community membership and rally fellow community managers from within the competition to help increase brand affinity and boost engagement on key initiatives. Your goal? Outshine the competition by creating the most active, engaged community that grows your brand and drives real impact. Get ready to rise to the top in this one-of-a-kind competition!
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Round 5: GLOBAL STRATEGY
Bring forward your best multi-channel digital marketing strategy
This is the final stage of this dynamic competition and when winners will be chosen.