Why digital marketing is essential in 2023

Posted on 20 March, 2023 by Administrator

In recent years, the world of marketing has undergone a major transformation. As more and more consumers go online, digital marketing is quickly gaining ground. In this article, we'll take a look at why digital marketing is becoming so important lately and what it means for businesses of all sizes.

Image with text: why digital marketing is essential in 2023 together with human figures

Overall, the digital marketing industry is constantly evolving and growing, so it's safe to say that there are many employees in digital marketing today and that this number is likely to continue to increase in the coming years. As businesses increasingly rely on online channels to reach their customers, the demand for digital marketing skills has increased.

Digital marketing covers a wide range of tactics, including SEO, social media marketing, email marketing and content marketing. Each strategy will have a unique cost, depending on how competitive the industry is and how complex the campaign is.

So why is digital marketing so important in 2023? Here are a few key points:


As digital marketing typically involves organic (non-paid) tactics that can generate traffic and leads over time, it can generally be more cost effective than Google Ads. However, this may not be the case for every type of business or campaign. Ultimately, the best approach will depend on each business' specific objectives, budget and target audience.

So are there really lots of jobs in digital marketing?

Yes, there are. Employment of marketing managers, including digital marketing managers, is projected to grow 10% from 2020 to 2030, much faster than the average for all occupations, according to the US Bureau of Labor Statistics.

What types of digital marketing jobs are most in demand? Here’s a top 3: 

According to an article from linkedin, this job role is in the top 10 of most in-demand careers with more than 860.000 open jobs.

To sum up, digital marketing has become incredibly important in recent years due to the increased use of the internet, better targeting, lower costs, real-time performance tracking and increased customer engagement that it offers. Companies wishing to compete in today's digital world must embrace digital as an integral part of their overall marketing strategy.

Image with text: Competitive Advantage

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Tags: digital marketing, 2023, jobs

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