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Overview
Brief introduction of the Simbound System
Overview & features
The Simbound online simulation environment is designed to provide participants with insight and practice of contemporary online marketing and advertising. It is an online app and participants will not be asked to access other websites or resources to make full use of Simbound. The Simbound system has different features that help the instructor manage course participants, change the parameters of the simulation and automatically compute results and reports.
Simbound operates with virtual funds and simulated consumer behaviour so there is no real financial risk or concerns regarding potential damage done to a brand when the system is being used. As such Simbound allows the testing out of marketing operations and ideas in a safe environment which is dynamic and realistic.
Simbound Main Learning Takeaways include:
- Understand the term Digital Marketing and the advantages of using it: cost-effective, easier to track and measure progress, higher engagement compared to traditional methods and limitations: time-commitment required to manage it, can be obtrusive, may not be suitable for all products
- How to define and manage online ad systems and inventory related to website content, e-mail, affiliate marketing, search engine marketing and advertising, social media, analytics
- Practice the main elements of a digital marketing strategy: alignment to business goals and marketing objectives, setting plans and creating digital marketing assets, performing online consumer analysis, working with platforms, managing budgets, reporting
- How to administer a multi-channel online marketing campaign (Web, Search Engine, Social Media, E-mail)
- How to monitor and interpret operational and financial online advertising metrics
The following skills can be developed with the aid of Simbound:
- Working on the main components of a website : company brand or logo, homepage, product/landing pages, services/product description, links, forms, e-commerce facility, website structure and sitemap
- Managing keywords and understanding their importance in optimising content for a website and/or ads platform.
- Practicing the sending out of newsletters through e-mail to a list of prospects which have agreed to receive periodical updates
- How to manage a multi-purpose online brand community
- Setting up and monitoring an affiliate marketing campaign
- The learning outcomes for the participants will be shaped by a multitude of factors, including their theoretical background and level of instruction, as well as the complexity of the simulation scenario and the learning goals established by the instructor.
- The scenarios typically involve selling technology or other types of products via multiple online marketing channels that converge to one website. Campaigns must be set up in accordance with consumer preferences and product lifecycles. Meeting a predefined series of challenges can be turned on or off. There are two categories of access rights in Simbound: the instructor and the participant. Some functions are common for both categories of users such as system notifications and user profile settings while each account type has their own features.
- As a Simbound simulation instructor, one's role is to configure and monitor simulation instances, which are referred to as courses or games. Instructors are responsible for organizing and managing simulation courses, as well as providing assistance to participants throughout the registration and initial learning process. Additionally, instructors are tasked with providing feedback on simulation results. Participants, meanwhile, are expected to interpret simulation conditions and operate online advertising systems. They are also free to check and compare their work and results with those of their peers. Simulations can be utilized by individual participants or teams.
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