Online brand community management simulation. Enhance the digital marketing lessons with an exercise in creativity and gamification of online members and their interaction with brands.
Gain experience in managing a number of online brand communities, each with its own unique dynamics and preferences.
Develop communities and align them with concrete marketing and business objectives, while monitoring the impact on your profitability.
Utilize a variety of gamification techniques to engage members and increase membership.
Participants to the simulation will act as community managers which gain new skills while managing communities and contributing to their growth.
Additional community managers can be recruited from inside the team or from other teams based on their skills and preferences.
The simulation is designed to instill a sense of collaboration by utilizing fictitious resources that encourage participants to engage with one another and gain new insights.
Give out some small prizes and get more of your virtual members involved by using games and more than 18 unique gamification techniques.
Make community management a priority by creating a unique product placement strategy and linking this back to your main website and getting people involved in your campaigns and posts.
The first of its kind online brand community management simulation is an innovative addition to digital marketing education programs. It offers a unique opportunity to learn about community management and product placement strategies through a variety of community types and gamification features.
