Search Engine Advertising & SEO

Search Engine Advertising Simulation

Why is teaching Paid Search Advertising important?

·      About 80% of businesses depend on pay-per-click advertising to grow their businesses.

·      65% of people click on PPC ads when searching for products

·      Paid ads generate double the website traffic compared to SEO

·      On average, PPC search ads lift brand awareness by 80%

·      PPC traffic converts 50% better than organic traffic.

·      Pay-per-click advertising campaigns have an average of 2.55% conversion rates.

·      PPC provides a 200% ROI-$2 earned for every $1 spent

sources:  https://cropink.com/ppc-statistics | https://earthweb.com/blog/ppc-statistics

Looking for a realistic paid search simulation that brings digital marketing learning to life-without the high price tag? You’ve come to the right place.

Reduce the cost of learning

The simulation offers a virtual budget so there is no possibility of making wrong decisions as every decision will lead to learning.  

Wrong decisions will lead to invaluable lessons, while making good decisions will reinforce best practice and build up knowledge on strategy and how paid search integrates within an extensive set of online marketing operations.

Simbound students manage an advertising budget and make decisions to improve performance on a simulated search engine. The learning environment allows students to manage a full paid campaign lifecycle. Students learn to set up campaigns, optimize them using data, and monitor them.

The environment is immersive and competitive, like a game. It rewards good strategy and encourages constant improvement.

Improve the Paid Ad skills of your students with the help of AI

Go beyond real ad platforms with features that are built for learning and which help you monitor each individuals performance and provide recommendations based on each learners strengths and weaknesses. Observe how students improve with each iteration guided by automatically generated insights.

You can finally set your SEA course on auto-pilot without the need to have to monitor various decisions and to answer specific questions about what is going on with every campaign.

With dedicated assistance that helps you with unique and personalized reports written by our staff doubled by AI powered analytics and insights you will make sure to be on top of your teaching game with as little time investment as possible.

Make SEA learning fun & memorable

Managing paid ad campaigns in the real world means juggling countless moving parts such as websites, setting up payment, working on creatives, analyzing data from multiple sources, and compiling detailed reports.

The complexity can be overwhelming, and it’s easy to lose momentum when unexpected challenges arise or when solutions aren’t immediately clear.

Whether you’re teaching a short module or a full semester, the Simbound Search Engine Advertising (SEA) simulation lets you deliver a series of efficient, hands-on, practical lessons that help learners focus on key concepts and acquire the latest best practices in paid search ads.

Save on teaching resources by providing your students with an immersive, data-driven learning solution that sharpens their skills and boosts engagement and course satisfaction.