Simulations

Search Engine Advertising & SEO

The original search engine advertising simulator for education provides a deep foray into the world of Search Engine Marketing.

Search Ads Campaigns

Search Advertising simulation

Simbound provides a comprehensive search engine marketing campaign simulation in a secure and compliant environment, encompassing search, display, A/B testing, and other tactics.

Search Engine Results Emulation

Monitor the progress of your website in comparison with that of other participants and strive to achieve a higher ranking. The reward for your efforts is increased exposure, more visitors, and more conversions for your property.

SEO Simulation

Use the simulation to assess the compatibility of your website with the quality requirements of various search engine guidelines. Make the necessary adjustments and optimise your SEO operations.

Shopping Ad Campaigns

Contextual Advertising

Your products are automatically added to a feed that is integrated with the various promotional channels in the simulation. You have the ability to control various product-related information and track conversion statistics across a number of criteria.

Pricing & Promotion

Run sales or time-based promotions to boost revenue by tweaking the price for each product. Manage creative elements and benchmark against competitors.

Campaign tracking and AI recommendations

Access personalized reports and guidance on optimizing conversions to enhance return on advertising spend (ROAS). Access new search marketing budget allocations by meeting the pre-established bonus criteria.

A/B Tests

Campaign Monitoring

The simulation offers a simple, user-friendly dashboard that allows you to track the evolution of all your campaigns and set up different ad properties.

Conversion Tracking

Keep track of how each campaign is bringing in new prospects and conversions as you implement the strategy in a dynamic, interconnected environment that's constantly evolving.

Data Filtering and Reporting

The software allows users to customize their advertising data display and export options, including sorting, filtering, event highlighting, and user interface adjustments, to align with their specific decision-making and reporting requirements.

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This is an effective method for students to gain practical experience with the latest search engine marketing techniques. With a minimal setup and a realistic, highly customizable environment that provides immediate results and actionable feedback, this learning experience will significantly enhance your search engine advertising course.

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