The Effective Way To Teach Digital Marketing

Build feature-rich websites using our powerful online content editor. From there, consult a range of performance metrics and use various analytical reports to develop comprehensive insight into website performance. The topics we cover: SEO performance, Content management across audiences, Compliance with accessibility standards (WCAG), Dynamic product management, Cross-channel promotions & more!

Easily set up pay-per-click advertising campaigns and fine tune the optimal placement for your ad properties. Manage a virtual budget and refer to industry standard performance metrics. Key decisions in this simulation are: Conducting A/B ad testing, Ad retargeting, Managing a stock of dynamic content for ads, analyzing reports, using data-rich dashboards with recommendations and more.

Configure and send periodic marketing newsletters tailored to your virtual subscribers based on their expressed preferences. Track key performance metrics such as Open Rate, Click-Through Rate (CTR), Conversions, Purchases, and Profit to evaluate campaign effectiveness. Enhance newsletter content by leveraging AI tools that personalize subject lines, optimize send times, automate A/B testing, and improve design, thereby increasing engagement and relevance. Additionally, communicate updates from your online brand community and regularly announce ESG initiatives to foster engagement growth and strengthen subscriber connection with your brand.

Practice organic interactions and paid social media presence in a dynamic and realistic learning environment. You can strategically manage and optimize your brand's social media presence to effectively engage multiple audience groups and enable meaningful interactions for members across platforms. By tailoring your messaging to diverse audiences you can simultaneously capture new interest, leads that will then enhance and fuel your future email marketing campaigns. Compete for followers, views and compare business results to other learners in this fast-paced simulated social media network.

Step into the exciting and new world of online community marketing and management in this intricately fun, collaborative and game-like environment! Build and lead your own online brand communities by choosing from four awesome options: A Support community, A Marketplace, A ESG brand extension, and an Insight community to help uncover new trends in the market. Power up each community simulation with gamification features and team up with fellow community managers in your course to grow your brand affinity and try to take engagement of virtual members to the max.

Stay ahead of competitors with this ongoing performance marketing simulation that you can use to maximize your business results. Not only will your website and offering gain in visibility but you will drive targeted traffic and obtain social proof by leveraging affiliate marketing campaigns. You can reward your top-performing affiliates with a bonuses and other success-based commission structures. This simulation allows marketing managers like yourself to decide on the sales attribution model and to save time on marketing efforts whilst tapping into a more diverse skill set that can help improve overall strategy and SEO.

Experience a realistic, interactive scenario and gain valuable insight into digital marketing through an integrated simulation platform. Designed to offer a dynamic and personalized learning experience, and providing support for collaboration and presentation activities, Simbound has a host of customizable options allowing instructors to tailor the simulation to meet their student's specific learning needs.