Expertly designed for the learning & the assessment of digital marketing topics
Build basic websites and consult a range of performance metrics and analytics
Set up and optimize Pay-per-click ad placement operations. Spend virtual budgets and analyze return on advertising.
Send periodical marketing newsletters to your virtual subscribers. Receive response statistics.
Manage resources, recruit community managers, implement gamification tactics and rewards for your support, social network and contest communities (and more) and followers.
Unlock powerful skills and unique insight on online brand community dynamics.
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Melanie Schreiner, MSc
University of Applied Sciences (Austria)