Unleashing the Power of Digital Marketing: Simbound in Canada

Posted on 27 February, 2024 by Mark Zielonka

Toronto Skyline
(Reading time: 2 minutes) In the ever-evolving landscape of digital marketing, staying ahead of the game is crucial for success. As Canadian Students approach graduation and begin to navigate the intricate world of online marketing, a groundbreaking tool has emerged to sharpen their skillset: Simbound’s Digital Marketing e-Simulation Game. The Simbound platform promises an immersive experience, empowering Canadian marketers to hone their skills, make real-time decisions, and learn...

Enhancing Learner User Experience: A Deep Dive into the Latest Simbound Updates

Posted on 7 February, 2024 by Administrator

Simbound new features 2024
(Reading time: 4 minutes) As an Education Software-as-a-Service (SaaS) company our policy to invest in continuous improvement is helping us to stay ahead of the curve. Simbound has shaped the digital marketing simulations space for years and is now rolling out a series of updates aimed at enhancing user experience and functionality. These updates are expected to improve learning for the several thousand of students who use our simulations each year. They also mark a significant...

How to teach with marketing simulations - a list of 50 education ideas and tips

Posted on 14 August, 2023 by Administrator

Man looking at empty projection screen
This guide will take the tutor from course planning and student recruitment all the way to course completion and the collection of feedback. There is no need to implement all of the items for a successful simulation based course,  just pick out what is most appropriate for your own course and context. Most action items should work well with any type of simulation, not just with Simbound or other marketing simulations. The main advantage of using Simbound is that it has almost all of the...

Introducing Simbound Skills

Posted on 8 June, 2023 by Administrator

Image with user bio and series of results from simulation
Today, we are taking another big step forward towards preparing candidates for the new world of work with the launch of Simbound Skills. This all new Simbound feature enables any person to showcase their simulation results to potential employers through an online dynamic CV format that is automatically created and updated with just a few clicks It is an entirely new type of credential which brings a series of benefits to those possessing it.   With roles such as...

Why digital marketing is essential in 2023

Posted on 20 March, 2023 by Administrator

Image with text: why digital marketing is essential in 2023 together with human figures
In recent years, the world of marketing has undergone a major transformation. As more and more consumers go online, digital marketing is quickly gaining ground. In this article, we'll take a look at why digital marketing is becoming so important lately and what it means for businesses of all sizes. Overall, the digital marketing industry is constantly evolving and growing, so it's safe to say that there are many employees in digital marketing today and that this number is...

What can universities invest in? Practicability!

Posted on 13 March, 2023 by Administrator

image containing human figures and text: what should universities invest in? practicability
      The past few years have highlighted the importance of digitalisation in the facilitation of remote working, distance learning and virtual communication, and has led to a rapid shift towards digitisation in various sectors. In this context, the adoption and implementation of digital technologies to ensure business continuity and learning outcomes has presented universities and enterprises with unprecedented challenges. The result of this transformation has been...

Creating a truly engaging simulation in 4 easy steps

Posted on 28 February, 2023 by Administrator

Creating a simulation in 4 steps
“Start where you are, use what you have, do what you can” We are aware that sometimes students can feel a little bit confused when they start using the Simbound simulation. As an instructor, you can help your students by setting up the course to have less content for each round.   If you don't know how to create a course yet, go and watch this tutorial and then come back to this article. So how do you construct an easy initial experience in the simulation and why is this...

Why a strong community is important when building a business

Posted on 9 February, 2023 by Administrator

Community Management in Simbound simulation
You’ve heard the saying ‘You’re the average of the five people you spend the most time with’ . Well, this also applies in business and this is why having a community built around your brand is crucial for your business. A strong community is made out of people who love your brand and value your products, and those kind of people will be the ones to help you improve and evolve with each step you take. Forbes speaks more about why building a community is critical to your brand’s success here...

New clients and developments

Posted on 1 November, 2022 by Administrator

Simbound Workshop
This autumn finds us well underway in the management of a new series of courses. Read on and learn more about new clients, a new marketing and translation jobs that are open and a recent Simbound workshop that we hosted. With hundreds of students using the platform week over week now, we are happy that the number of digital marketing decisions taken every day is near an all time high. And due to a host of recent pedagogical improvements performed to the platform we are inching closer to an...

New Reports for the assessment of learning

Posted on 24 May, 2022 by Administrator

Woman with reports
SIMBOUND has now officially crossed the 10 year old mark! For the better part of the last decade we have continued to remain a reliable partner to education establishments from across the world. Our work with implementing new technology and the research of new pedagogy continues making progress and the growing international community built around the learning methodology which we pioneered inspires us to continue to act in a responsible and sustainable way. Thank you to all of those which...

More practice with practice rounds

Posted on 7 October, 2021 by Administrator

Green background image containing the text: new feature
The planning, development and testing are now done so that means it’s time to unveil a highly sought-after feature. We present to you: simulation practice rounds. We are glad to address recent suggestions coming from our community with a new and extensive functionality which is available for all of the existing Simbound academic app users. Put plain and simple Simbound instructors are from now on free to add one or two simulation practice rounds which can be scheduled ahead of the...

New state-of-the art features to augment learning

Posted on 23 June, 2021 by Administrator

The Simbound system went through a series of changes recently. Some of these changes come as a direct consequence of the fact that almost all of the courses which made use of the Simbound platform in the last 12 months were carried out completely online. During this process Simbound successfully managed to adapt both internal and client-facing processes to meet with a massive switch from serving mostly physical classes to working with online classes where the professor never meets the...

Bye 2020, Hello 2021!

Posted on 8 January, 2021 by Administrator

Licensing Assets
While last year has been immensely challenging and saw us navigate through many unprecedented situations, the Simbound community is now ready to welcome 2021 with confidence, optimism and better preparedness that will allow us to support a wide range of courses and solve a new range of business challenges. Before exposing some of our plans for 2021 here are three updates from us which you might have missed during late 2020.   September 2020 The introduction of an entirely...

New License Model coming September 2020

Posted on 3 August, 2020 by Administrator

woman figure wondering about laptop with man in background
  We would like to take this opportunity to extend our recognition to our existing educational clients and commercial partners and thank them for placing their trust in the Simbound online learning services during the recent lockdown. With some uncertainty still present regarding how universities will function beginning with September 2020, we are glad to be able to provide you with the assurance that the Simbound team is on stand-by and continues to develop and provide support for the...

Learning during the lockdown - Simbound students feedback

Posted on 3 June, 2020 by Administrator

students illustration
Here is the unedited feedback collected from international students which took an online course on marketing with the help of the Simbound simulation. The course took place in April 2020 at the Romanian-American University in Bucharest. The students used the initial Simbound simulation product, which has been superseded by the improved Simbound Sense version in 2019.   Manon A. (Erasmus) We started using the Simbound platform around one month ago and due...

Edtech during the quarantine

Posted on 7 May, 2020 by Administrator

Edtech Romania
Thank you for trusting us with your courses during these unprecedented times. At Simbound we were surprised by the speed of events unfolding during the last two months. We had to stop work and work from home and now we are slowly making our way back into the office.  While we were under lockdown we  contributed to two non-profit initiatives that express our solidarity with those working in Education. We are not just about business, and we emphasize with Education professionals. If Simbound...

New Research

Posted on 4 September, 2019 by Administrator

Being a reflective piece, this is not your standard blog material, so it’s not necessarily pointing towards our day to day work of creating high-engagement, high-performance active learning resources here at Simbound. In this article we will expose fundamental values, and reading it should be interesting to anyone who has invented something or is interested in the latest research. Thinking presented here vies with the engrained digital culture of today which means that if you are content...

7 Years of Experiential Education with Simbound

Posted on 2 April, 2019 by Administrator

Simbound Original website
Here are the key moments of our first 7 years:  - 2 April 2012 -  The very first version of Simbound is launched. The world had not yet seen any similar digital marketing simulations.  Do you still remember the old website?      - June 2012 -  We meet our 1st Client which is ISCTE-IUL University of Lisbon, Portugal. Paulo Rita becomes the first marketing professor in the world to use a digital marketing simulation game within his class.    - April 2013 - We...

Build your own simulation and become a top-notch Instructional Designer @Simbound

Posted on 24 February, 2019 by Administrator

Picture of Simbound mascot
Seasoned users of our simulations will be delighted to know that they will soon be able to make full use of the new scenario creation technology by which Simbound allows the adaptation of the standard simulation content and associated parameters to match the conditions of various online business cases. This unique setup offers the right premise for specific learning objectives to be met. Each experienced Simbound instructor will from now on be able to set up his/her very own digital...

New Simbound Sense expected to be released to public on 10th of December 2018

Posted on 3 December, 2018 by Administrator

website editing tool and funnel chart
Simbound is getting ready to release a new version of the original digital marketing simulation product, codenamed ‘Sense’. With the speed of change in all things digital, the name recognises the fact that students and professionals need to make better sense of what is happening in the commercial online world. Sense reaches beyond the simple mechanics and technical aspects of carrying out online commerce and promotions and will be looking to help develop ‘a sixth sense’ in today’s digital...

Simbot.tv - new animation by Simbound

Posted on 25 June, 2018 by Administrator

At Simbound we have always encouraged unconventional thinking. Here you can learn about a new feat of creativity that I hope you will enjoy. Simbot.tv is a new animation project which places the mascot of the Simbound company front and center as the lead actor of its very own web series. Some 6 years later after its birth, the goofy looking robot is now ready to take his musings to a worldwide (English speaking for now) audience. The proposed entertainment concept aims to fit the viewing...

Input for MSc Dissertation at University of Leeds

Posted on 29 April, 2018 by Administrator

Uk Flag
To clarify, these questions are about the UK educational technology market for digital simulation games and Simbound's internationalisation into it. The answers were used by a University of Leeds Student for his 2017 Dissertation who sought to research ways in which Simbound could operate in the UK Market of services in the context of Brexit. However, previous internationalisation strategies and other locations the firm operate in are highly relevant to this study also. Porter's Five...

GDPR in educational technology, the case of Simbound

Posted on 2 April, 2018 by Administrator

Simbound logo and fingerprint
Revised 3rd October 2023 The European Union has advanced 25th of May 2018 as the time at which the General Data Protection Regulation (GDPR) comes into full effect. This is a series of data protection policies to which all companies operating inside the European Union and which manage personal data must adhere to. This article is meant to act as a first step which we are taking towards compliance. With almost 16.000 individuals' personal data on hold, an initial audit is very much...

Focus on European Corporate and Educational Markets

Posted on 30 January, 2018 by Administrator

Picture of Company Managers
Eczacibasi group is one of the biggest conglomerate companies in Turkey and as part of their focus to enhance their digital presence worldwide has invited their top marketing management team, some members of which handle digital marketing, to use Simbound in an intensive one day training at the company’s headquarters in Istanbul. Training Director for the workshop was Mr. Ali Atalik, well known media and technology professional on the Turkish scene which had this to say: “ Many...

November News

Posted on 8 November, 2017 by Administrator

image of USA and Canada
Connections are vital in business. Making the right connections both in the knowledge you obtain as well as in the people you meet can make a world of difference. Whether if you’re only just starting out, or if you already have an established business this article is for you and I hope it will help you make the right connections. Louis Havriliuc - Simbound Founder From Playing to Practice (and back to Playing): Getting relevant and actionable knowledge to those which we...

New academic year presents new opportunities and challenges for Educational Technology

Posted on 4 September, 2017 by Administrator

Louis Havriliuc picture
With summer now being officially over September carries with it the promise of new beginnings. I would like to make note of this special time of the year and to extend my sincere best wishes to all of the Simbound collaborators and clients. A recent statistic informs us that the global education industry has recently surpassed the 5 Trillion $ mark, which is roughly 8 times larger than the entire software services industry. One of the main drivers of this fantastic growth is without a...

How to win your marketing simulation

Posted on 16 May, 2017 by Administrator

So you’ve enrolled onto your first marketing course and you’re already dreaming about the day when your clever but still kind of cliché marketing project will turn heads for your favorite brand. Until that happens you realize that you have to go through this ‘simulation’ thing in school. Whether you’re competing in a strategic marketing simulation (like Markstrat for example), a product marketing simulation (check out Cesim Simbrand) or simply a general business simulation game with a...

My experience with Simbound

Posted on 26 April, 2017 by Administrator

Photo of Dr. Xi Chen from Rotterdam management school
This article provides valuable insight to those which are looking to deploy a digital marketing simulation game in a Digital Marketing (Strategy) course. It is written by Dr. Xi Chen from the Rotterdam management school, part of Erasmus university in the Netherlands. Read on to learn how to improve strategy formulation and results analysis for students in your digital business course. My motivation to use a simulation In my course, titled “Digital Marketing Strategy”, I have felt...


The Simbound blog is an ongoing discussion on e- Marketing active learning and simulation games

We're Social