Learning Digital Marketing on your own with the Simbound simulation

Getting Started

Some of the people who are not satisfied with the current opportunities to learn in a practical way and who are brave enough to set out and learn about digital marketing on their own sign up for the Simbound service only to realize that they lack some of the basic theoretical understanding of how digital marketing works. Luckily there are many resources out there which are completely free to help you learn about digital marketing.

If you are using the simulation and purchasing one of the 3 Simbound individual subscription plans currently available, we recommend that you read the following free textbook provided by Red & Yellow in order to accelerate your learning and be able to draw higher order insights from using the simulation at https://www.redandyellow.co.za/textbook/. Reading in parallel with working through the simulation is a great way to enhance understanding of how digital marketing works on your own.

If video is more to your liking, you should know that there are also a number of resources on Youtube, such as the following video, which talks about How To Become A Digital Marketer In 2024?

Here are a few other useful examples of how Simbound is used outside of a school setting:

Summer Schools and Team Building Events

There are lots of ways to use the simulation creatively, such as during summer schools or team-building events. At these types of events, participants get together and make decisions around digital marketing in a simulated environment. They're usually helped by a tutor who has experience setting up the simulation and explaining how the simulation produces results.

Competitions and Hackathons

Another area that's really taking off is digital marketing competitions, like the Simbound Masters or education hackathons. Competitions are fast-paced environments where decisions are made quickly. These experiences usually act as catalysts for year-long theoretical study programs and the integrate teaching on topics such as search and social marketing as well the impact of ESG on digital marketing and e-commerce.

Company Projects / On-the-Job Training

Some companies provide recruits with access to Simbound digital marketing simulations to prepare them for the demands of the real world. They then allow them to manage small amounts of marketing budgets to ads or other campaigns while promoting the company's offering.

Cultural Exchange programs

Simbound is also used for cultural and study exchange programs, similar to the Erasmus program in Europe. As part of this program, visiting students are happy to find that their host school for six months provides them with the latest EdTech innovation to help them make their stay a fun and enriching experience.

Tailoring the simulation for your next non-formal education project:

You can tweak the simulation experiences in Simbound to make them more realistic and help users understand real-world digital marketing situations better. Experienced Simbound instructors use the scenario editing tool to dive into how Simbound works and go beyond the predefined parameters, developing their own conditions. With all the engagement and gamification tools, there's almost no limit to how you could use Simbound for your next non-formal education project.

We use a modular, interconnected web app that serves as a single learning environment, showcasing a wide range of operations and strategies. Learners can use one of the data-rich, interactive, practical applications to practice marketing in a way that's relatable to real life. The simulation platform is perfect for quick, memorable learning events in a fun, collaborative setting.  The built-in collaboration tools and insights will help participants get creative and practice skills they can use for a lifetime.

The support you'll need

The new AI feedback system for email and social media marketing simulations gives learners real-time feedback on their results and decisions. This continues to be developed and fine-tuned for various learning situations. The simulation also uses AI to analyze Search Ads campaign performance to help identify performance issues and show learners why it's important to monitor analytics and results. It also helps them understand the value of continuous improvement. This not only wraps up the learning loop but also frees up time for instructors to teach other topics or go more in-depth on more complex topics.

Features that add value to learning

Our users like that our method is really realistic compared to other learning methods. We don't make things easier than they need to be, and our platform doesn't oversimplify important marketing concepts. By using an integrated platform that covers all the major digital marketing channels out there, new digital marketers can get the skills they need to tackle the challenges of tomorrow.

Our platform has unique tools that make learning easier, even for online courses. Our 24/7 AI-assisted support backed up by highly-trained support professionals that work across six international time zones are rated as “Excellent” and are known to provide one of the best service in the industry.

We're constantly working towards adding new online marketing simulations to our platform. Be sure to check back often with your individual inquiry for the top experiential learning platform that's been around for over 12 years. That makes it the oldest and most comprehensive platform currently in use in the academic software market for e-marketing courses. To date Simbound is the first and only digital marketing simulation company to have had successfully implemented an external certification for the quality of its pedagogy. This is done using the Education Alliance Finland method.

Another cool thing about Simbound is that you can get proof of completing the simulation. It's basically your own page on the internet that shows all of your hard-earned results in the simulation. Instead of a run-of-the-mill certificate, Simbound users can showcase their personal brand new marketing professional profiles on marketingsquads.com, which will then act as a CV booster during job and internship selection processes. Get a certification that's different from anything else out there on the online marketer skill development marketplace and stand out for your work.

On top of that, Simbound is reworking its commercial partnership program where it currently collaborates directly with educational software resellers from all over the globe. Simbound's official commercial partners from different regions will use our simulation technology every day to make their company’s offerings stand out and get a strong foothold in a competitive global market for services. Simbound is the ticket to gaining high-profile client names. The quality of the solution and the depth of the resources provided make all the difference and keep clients happy and coming back for more as part of a continuous stream of demand. The success of the educational consultants that are smart enough to recognize the added value of entering into a partnership with Simbound is living testament of how powerful one such partnership can become over time.

Why not give it a go for yourself? Just reach out to any of our team members. They're eager to help you get started with Simbound and make it work for your specific learning or business training needs. They'll also give you the access credentials and resources you need to make your learning experience unforgettable. (Link to About)

We're committed to growing Simbound's tech and service capabilities in 2025. We're launching a new R&D initiative that will make our existing products and services the focus of our integrated approach to digital marketing simulation. Here is to efficient learning and to success!