Welcoming a new era for learning at Simbound

Read on to discover the latest news from Simbound and how we are transforming into a 360° experiential learning platform for digital marketing professionals the world over!

Author Profile

Louis Havriliuc

Publish date:
2024-06-11

  • Strategy
  • 360 platform
Image of mountain path near the sea

It has been 12 years since the initial release of the Simbound simulation. The memory of this professor from Portugal, who was the first to use our product, contacting us late in the afternoon, is still fresh in my mind. He indicated that we should address some of the issues in his course, which were associated with what was, at the time, a relatively basic platform compared to today's.

At the time, we were in a challenging position. As the team behind Simbound, we lacked the resources to fully assess the scale of the challenge ahead.

How many of you, having used the product in its initial stages, would have bet on us, a small company from Romania that set out to educate people from across the world on the workings behind what is arguably the most important shift in business education in decades?

In response to the digitalization of marketing and commerce, we set out to transform education. It is likely that few would have bet their professional future on such a high-risk venture. However, those who remained can be proud of their contribution to the creation of a unique company.

I must admit that managing the company has not become any easier in the meantime. The advent of new technologies, including generative AI, has led to a shorter attention span among learners.

Additionally, we are facing increasing competition, some of which has not played fair in the past. To overcome these challenges, we must rely on our commitment to advance the same field of knowledge we pioneered at the start of the previous decade.

Today, we are announcing a set of new features that will facilitate our transition to a novel experiential learning and work placement platform. This platform is designed to democratize learning through a multitude of learning and on-the-job training methods, a strategy that we have been successfully implementing for the majority of the past 12 years.

One primary component of this novel strategy is to facilitate the accessibility and comprehension of our software.

To this end, we have introduced a new series of subscription plans, which have proven popular with SaaS (Software-as-a-Service) companies.

Image of Plans Selection screen

This enables individuals, regardless of their educational status, to gain working knowledge of how digital marketing works at in practice and at scale.

Our newly released range of monthly and yearly plans, as well as custom options, ensures that learners have ample opportunities to gain the skills and confidence they need to succeed in today’s competitive job market.

Even a small boost to one’s credentials can help candidates move up the candidate list for a new opening. We are happy to know that we can provide such opportunities to candidates.

The next planned step is to enter into new distribution agreements with quality-focused education and training institutions, companies, and online entrepreneurs.

This will ensure the creation of an affiliate network that will share in the success of selling the premiere digital marketing simulation experience.

We are pleased to announce that we are currently putting together the pieces of a new, never-before-seen project.

An experiential learning platform that will enable students to participate in real internships with companies from around the world, where they will be able to apply the knowledge they have gained throughout their course.

We are pleased to see such a high level of interest from our early academic partners in this initiative. We will shortly be contacting a number of company leaders who recognise the value of a team of digital marketing interns in improving their presence, communication and overall standing in the industry.

Finally, all of our simulations will soon include an ESG component, which will emphasize the importance of comprehensive education for future leaders. Already the new E-mail simulation has the possibility of announcing new ESG initiatives inside the simulation.

We hope you will continue to be part of this new and exciting journey with us. Thank you to all of those who made it possible so far.

Louis Havriliuc - Simbound