A peek inside Simbound’s Quality Score Algorithm

Exact Keyword Mention in Ad

● Will increase CTR (thus improving QS) for the contained keywords in the ads
● Will improve conversions for that keyword

Short Ads

● If the Ad copy is noticeably short then most likely it will not get a good response. Excessively short ads will not get as high a CTR as more enticing copy.

Spelling

● We compare ad copy against an English language thesaurus and subtract QS if there are misspelled words.

Geographic Performance

● Your QS in influenced by geography of ad placements. Using the right keyword in the right market will bring you more visitors and increase your overall conversion rate. A tip if you’re using the advanced version of the game (with multiple geographic markets):  it’s important you start building your Quality Score early in the game on a market if your goal is to have a better cost structure for advertising on that market.

Low Business Value Keywords

These are keywords that are not relevant for the business and can end up impacting the account performance in a negative way. Make sure you spot these early and remove them in case you have included them in your campaigns.

Account Quality Score

We are now measuring the overall account performance of student teams. The algorithm modifies quality score at keyword level depending on how students perform across all their active campaigns as well as their overall activity on the platform. Some metrics that will influence account quality score: budget spent as a percentage of allocated budget, account structure as well as many relevance indicators on the ad inventory

Updates on how quality score is computed include factors such as the design of the landing page and also other secret factors