Why digital marketing is essential in 2023

In recent years, the world of marketing has undergone a major transformation. As more and more consumers go online, digital marketing is quickly gaining ground. In this article, we'll take a look at why digital marketing is becoming so important lately and what it means for businesses of all sizes.

Overall, the digital marketing industry is constantly evolving and growing, so it's safe to say that there are many employees in digital marketing today and that this number is likely to continue to increase in the coming years. As businesses increasingly rely on online channels to reach their customers, the demand for digital marketing skills has increased.

Digital marketing covers a wide range of tactics, including SEO, social media marketing, email marketing and content marketing. Each strategy will have a unique cost, depending on how competitive the industry is and how complex the campaign is.

Why is digital marketing so important in 2023?

• Internet usage has exploded in recent years with the proliferation of smartphones and other mobile devices. According to recent studies, the number of internet users worldwide has increased from 3.9 billion in 2018 to 4.66 billion in 2020. Considering this, companies can expect to reach more and more people through digital channels like social media, search engines and email marketing.

• Greater targeting capabilities: Digital marketing enables companies to target specific groups of consumers based on demographics, interest and behaviour. As a result, businesses can create highly personalised marketing messages that resonate with their target audience, leading to higher engagement and conversions.

• Real-time performance tracking: Digital marketing allows businesses to track campaign performance in real time. So you can quickly see which campaigns are working and which are not, and make adjustments immediately. This data-driven approach to marketing allows businesses to optimise their campaigns to achieve the maximum ROI.

• Increased customer engagement: Through social media, chatbots and other channels, digital marketing allows businesses to engage with their customers in real time like never before. Businesses are now building stronger relationships, leading to an increase in loyalty and advocacy, and customers are highly appreciative of this type of interaction.

• Cost effective: Compared to traditional forms of advertising, digital marketing is often much more cost-effective. Especially if you want to take a holistic approach, many digital marketing channels, such as social media and email marketing, cost little or nothing.
• Competitive advantage: Through the use of digital marketing strategies, companies can gain a competitive advantage over those competitors who may still be reliant on traditional forms of advertising.

As digital marketing typically involves organic (non-paid) tactics that can generate traffic and leads over time, it can generally be more cost effective than Google Ads. However, this may not be the case for every type of business or campaign. Ultimately, the best approach will depend on each business' specific objectives, budget and target audience.

So are there really lots of jobs in digital marketing?

Yes, there are. Employment of marketing managers, including digital marketing managers, is projected to grow 10% from 2020 to 2030, much faster than the average for all occupations, according to the US Bureau of Labor Statistics.

What types of digital marketing jobs are most in demand? Here’s a top 3: 

• Digital marketing specialist

According to an article from linkedin, this job role is in the top 10 of most in-demand careers with more than 860.000 open jobs.

• Digital marketing manager
• SEO manager

To sum up, digital marketing has become incredibly important in recent years due to the increased use of the internet, better targeting, lower costs, real-time performance tracking and increased customer engagement that it offers. Companies wishing to compete in today's digital world must embrace digital as an integral part of their overall marketing strategy.

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