Email Marketing

Why simulate E-mail Marketing?

·      With an estimated 300 Billion Emails sent each and every day, it is harder to stand out in a mature and ever expanding communication medium.

·      Over 40% digital marketers today identify Email as the one marketing dimension where they get the most results Vs. about 16% each for Social and Search.

·      Digital marketers will use Email automatization in order to drive customer acquisition, improve customer lifetime value and fuel other marketing and strategic initiatives to obtain better results over regular Email

·      In Simbound the Email marketing simulation is fully integrated with the Website, Analytics, Affiliate and Community simulation modules to make for a comprehensive learning experience that is similar to a real setup.

source:  https://www.omnisend.com/blog/email-marketing-statistics/

With less Risk you open up the space for more learning to take place

Teach Email marketing in a safe, realistic and ever evolving environment, and instill best practice using the standard defacto simulation tool for Email marketing courses.

With no real-world risks involved in sending emails, students have the freedom to experiment, make mistakes, and learn from them without any negative consequences. This safe learning environment encourages exploration and deeper understanding of email marketing strategies.

Simbound allows your students to master the art and science of creating effective email marketing campaigns using the world’s first email marketing simulation—now enhanced with AI integration

Students will manage diverse contact lists to perform highly targeted communications and core email marketing strategies. Their work will then be available for comparison with the other members of the class and can also be easily integrated into future digital skills passports or CV's.

Ensure a smooth shift from learning to work

The high-fidelity simulation model complete with a full content editor, integrations with product feed, multiple templates and reporting dashboards is designed to reflect the latest industry best practices, enabling learners to understand critical concepts around effective opt-in techniques, spam reduction, and automation workflows.

Simbound allows students to master the art and science of creating effective email marketing campaigns using the world’s first email marketing simulation—now enhanced with AI integration.

By incorporating the latest standards in accessibility, promoting communication on ESG / Sustainability and the simulation ensures that students gain practical, hands-on advice that prepares them for real-world email marketing assignments and helps them develop skills that are immediately applicable in professional settings using a modern, interactive and competitive medium.

Who uses this simulation? And how are they using it?

The simulation is used at quality education establishments from across the world as part of a distributed educational experience in courses of various sizes.

Users will usually rate their experience highly due to the realism and ease of use, and will often collaborate in the carrying out of multiple campaigns across several time periods in the simulation.

Whether supporting different in-game initiatives, setting up A/B tests, announcing new ESG initiatives for their simulated companies, launching timed promotions or recruiting new members for their online brand communities learners will learn to interpret and influence the most widely known metrics in Email marketing such as Open Rates, Engagement, Purchases, Conversions, Unsubscribed Rate.