About Us

Bringing Marketing Practice Into Classrooms since 2012

Simbound is the initial digital marketing simulation platform built for higher education. We give students the tools to learn SEO, advertising, email, social media, and more — by actually doing it.

Found in 6 countries
120+
Universities
80+
Countries
40K+
Students Trained
4.4/5
Avg. Rating
Our Mission

The best way to learn marketing is to actually do it — to make decisions that matter, in a world that responds.

Not a textbook replacement

Simbound is built alongside educators, not instead of them. It strengthens the curriculum you've already crafted — giving students a place to apply theory the moment they learn it.

Risk-free, not consequence-free

Every campaign has consequences. Budgets deplete, competitors adapt, markets shift. Students learn from what works and what doesn't — without real-world stakes.

Confidence over compliance

We don't train students to follow instructions. We give them an environment where curiosity leads to strategy, and where graduates enter the workforce ready to think — not just execute.

Our Journey

From Idea to Global Impact

1
2012

Initial Client Simulation

A basic simulation is built to explain to a client of a marketing agency how digital marketing works.

2
2013

Scaling the Simulation

We draw people from all corners of the world to try the simulation out.

3
2015

100 Global Universities

On track to working with 100 universities worldwide.

4
2017

Second-Generation Launch

The second-generation platform called Simbound Sense, is starting to take shape.

5
2018

Prestigious Recognition Earned

Simbound is declared the best startup in Europe for the Edtech category by Finnova and the European Commission.

6
2020

Third-Generation Development

Work on the 3rd generation Digital Marketing Simulation platform begins.

7
2024

Advanced Suite Launch

There are six digital marketing simulations available, all integrated. Three are AI-powered.

Our Values

What We Stand For

Three principles that guide our journey and every simulation we build.

E

Education

We believe that well-designed education can solve the world's most pressing problems. Our commitment to developing interactive, modern tools for learners of all backgrounds is what allows us to persevere. We are inspired by the talent of students and interns worldwide, and we strive to be the ultimate partner for those working to achieve their dreams.

T

Technology

We use technology to empower future leaders, not to dictate their priorities. While we recognize the immense power of digital marketing, we are also aware of the risks of its misuse. We provide the tools for critical thinking and informed decision-making, ensuring that we always put people and their real-world needs first.

I

Impact

We care about more than just profit; we invest in a better world. From promoting eco-friendly online learning to being an equal opportunity employer for young professionals, our governance is rooted in ethics. We understand that digital marketing isn't just about websites—it’s about the power to highlight causes that can truly help society.

Why Simbound

What Makes Us Different

Built specifically for higher education, Simbound goes beyond generic marketing tools to deliver a rich environment for learning.

01

Realistic Simulations

Every channel — SEO, SEM, Email, Social, Affiliates — is modelled on real-world mechanics, giving students an authentic decision-making experience without any risk or expense.

02

AI-Enhanced Learning

Integrated AI tools provide content suggestions, performance insights, and adaptive difficulty so every student learns at their optimal pace. AI is also used by teachers.

03

Comprehensive Analytics

Easy to navigate dashboards and exportable reports let instructors track progress, compare teams, and seamlessly integrate simulation results into course assessment workflows.

04

Trusted Expertise

The solution chosen by educators and independent learners for years — and still their favorite. Our specialist team is independent, attentive, and ready to deliver no matter the complexity involved.

Our Team

The People Behind Simbound

A passionate team of educators, engineers, and marketers united by one goal — making experiential learning accessible to every university.

Tristan Seulliet

Tristan Seulliet

Simbound France

Aurel Tumurug

Aurel Tumurug

Developer

Alin Chedea

Alin Chedea

CTO

Mark Zielonka

Mark Zielonka

Simbound Canada

Varun Patil

Varun Patil

Simbound India

Louis Havriliuc

Louis Havriliuc

CEO & Founder

Fabio Sandes

Fabio Sandes

Simbound Portugal

Iulia Pentek

Iulia Pentek

Operations

Testimonials

Trusted by Educators Worldwide

“Everything went very well for the Paris and Lille courses. The students were once again delighted with the experience. It continues to be a pleasure to run this session, which mixes stress, decision making, timing and gaming, and always delights!”

Romain Baert
Romain Baert
Skema Business School France

“Simbound is a useful tool in our Digital Marketing class. It provides students with a risk-free environment to apply concepts such as PPC ads, landing page creation, and email marketing. The Simbound Team are very supportive and provide quick and prompt help, which is essential for teaching a large cohort.”

Dionysius Ang
Dionysius Ang
University of Leeds Business School

“Following the usage of the simulation we have found that student engagement increased as did the quality of the summative assessments and overall student knowledge.”

Rohim Mohammed
Rohim Mohammed
Lecturer in Digital Marketing - University College Birmingham
FAQ

Common
Questions

Everything you need to know about who we are and how to work with us.

What exactly is Simbound?

Simbound is the pioneering digital marketing simulation platform designed for higher education. It lets students practise SEO, search advertising, email marketing, social media, community management, and affiliate marketing in a realistic, risk-free competitive environment.

Who is behind Simbound?

Simbound was founded by a team of marketing professionals and technologists passionate about education and simulations. Today the team includes educators, engineers, and data scientists working from Europe and beyond.

How do universities get started?

It starts with requesting access credentials and a personalized tutorial. Our team walks you through the platform, helps map simulations to your syllabus, and supports you through the first semester. Most instructors are up and running within a few days.

Where can I learn more or schedule a demo?

Visit our Request a Demo page or reach out directly at contact@simbound.com. We offer personalised walkthroughs and pilot programs so you can experience the platform before committing.