Why simulation-based learning works

Simulations let students experiment with marketing decisions in a low-stakes environment. They get immediate feedback on budget allocation, channel mix, and creative choices.

Key learning outcomes

• Strategic budget allocation across paid and organic channels.
• Reading dashboards to identify performance bottlenecks.
• Defending decisions in front of a virtual stakeholder panel.

After five rounds, most teams arrive at a defensible media plan that mirrors what working professionals produce on the job.