Business & Branding
Create a business case, add a description and choose from AI-generated imagery or upload your own.
Customizable Digital Marketing Simulations
From Idea to Simulation in 5 Minutes
Create Your Own Digital Marketing Simulation
Create a custom digital marketing simulation game to teach any topic using any business selling to any client persona and on any market, in one of the 9 supported languages.
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No Technical Skills Needed -
Fully Editable Scenarios
Unlimited Scenario Customization Options
The Simulation that adapts to the Way You Teach
A simulation scenario defines the learning environment in which students develop their digital marketing skills. Define markets, products, customer personas and business conditions to create a learning experience aligned with your teaching objectives.
Learning Topics
Select between 2 and 20 learning topics across 6 digital marketing content categories: Website & SEO, Search Advertising, Email Marketing, Social Media, Brand Community and Affiliate Marketing.
Products & Pricing
Allow up to nine products per market, including different prices, profit margins and supporting product marketing assets.
Customer Personas
Define customer profiles based on location, age group, interests, spending habits and needs, with representative customer examples.
Markets & Languages
Create up to three markets, each with its own language, and enable advertising budgets.
Keywords & Search Demand
Review and adjust the keywords used in the search advertising simulation before making the scenario available to students.
How it works
Create a New Scenario in only 4 Steps
The Scenario Tool guides you through each step of the setup process, with optional AI assistance to help generate initial content.
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AI-assisted Learning Topics and Level
Set the Theme
Describe the business and its products or services, select the digital marketing topics to be covered and choose the intended level of instruction.
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Define the business case and visuals -
Select from 2 to 20 digital markeitng topics across six simulation sections -
Select a foundational, professional or managerial level of instruction
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- 2
AI-assisted Simulation
Configure Markets & Products
Enable up to three markets with their own products, languages and customer personas. Generate initial content using AI, start from scratch or reuse settings from another market.
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Enable up to three markets with multilingual support -
Set Product pricing, margins and marketing budgets -
Add Customer personas
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- 3
Sync Content
Review Learning Content
Time the market reports, key audience insights and adapt the business conditions for each simulation round. Instructions are provided in the language of each market and can be edited along the way.
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Sync market reports to conditions in the simulation -
Define Audience preferences and purchasing patterns -
Align course content to topics
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Publish
Finalize the Scenario
Review your choices using the validation checklist. Simbound prepares the supporting website, advertising, email and social media content for each market. Your completed scenario becomes available just in time for your new course
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Ready to be used marketing content -
A reusable scenario for future courses -
Share scenarios with other instructors
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Scenario Examples
Scenarios can be developed for a variety of industries, products and geographical markets. The following examples illustrate how different business contexts can be used to teach digital marketing concepts.
Retail · Foundational
FunToys
FunToys is an online retailer offering toys, games and leisure products for all ages, from teddy bears and remote-control cars to chess sets and gaming consoles. In this scenario, students develop digital marketing campaigns, target different customer segments and analyse performance to improve sales and profitability in a competitive retail market.
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Markets - France · USA
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Languages - French · English
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Products - Skateboard, Premium chess set, Numbered Limited Edition Doll
Pay-Per-Click (PPC) Advertising Data-Driven Decision Making Content Strategy & Creation Social Media Advertising & Audience Targeting Search Engine Optimization (SEO) Conversion Rate Optimization (CRO) Web Design & UX Principles Direct & Database Marketing Performance-Based Advertising Online Community Building
Home & lifestyle · Intermediate
SoleStock
SoleStock is a Dutch online footwear retailer offering discounted sneakers, hiking shoes, sports shoes and casual footwear from well-known brands. In this scenario, students develop digital marketing campaigns, target price-conscious customer segments and analyse performance to increase sales and profitability in a competitive footwear market.
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Markets - UK
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Languages - English
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Products - Sports Trainers, Hiking Shoes, Kids Shoes
Search Engine Marketing (SEM) Pay-Per-Click (PPC) Advertising Search Engine Optimization (SEO) E-Commerce Systems & Management Conversion Rate Optimization (CRO) Web Design & UX Principles Online Consumer Behavior Customer Relationship Management (CRM) Email Campaign Optimization & A/B Testing Affiliate Marketing & Networks
Fitness · Intermediate
Evoltiva Fitness
Evoltiva Fitness, a leader in wellness tech, offers luxury gyms featuring MuscleWatt™ equipment, allowing members to create energy while working out. This unique concept powers the facilities and charges devices, promoting a zero-carbon footprint. Evoltiva’s mission champions enhanced human strength and a healthier planet. This is a A 10-round simulation.
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Markets - UK
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Languages - English
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Products - One Month Fitness Pass, One Month Premium Fitness Pass
Marketing ROI & Analytics Search Engine Optimization (SEO) Web Analytics & Data-Driven Decision Making AI in Digital Marketing Digital Marketing Strategy & Campaign Management Partnership & Channel Management Entrepreneurial Marketing Brand Advocacy & Evangelism
AI Use Transparency
Generate Content with AI, Review and Customise
AI assistance helps prepare initial scenario content, including products, customer personas and market reports for individual rounds. Instructors retain full control over the content and can fine-tune any of the content before using the scenario with students.
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Generate product ideas, matching personas and market reports -
Edit generated content and Learning topics -
Content is assigned to the language of each market -
A final checklist confirms everything before launch
Market report
Cooler weather is shifting demand from cold brew towards espresso blends. Gift searches start rising.
Audience insight
Urban 25–34 buyers respond best to subscription offers; Rural audiences prefer one-off bundles.
Business conditions
Margins on the Gift box rise 5% this round. Cold brew kits lose profit.
Instructional Level
One Scenario For Each Learning Audiences
Choose a predefined learning level. The Scenario Tool adjusts the complexity and scope of the generated content accordingly.
Basic
Foundational
Introduces essential digital marketing concepts and practical activities. Suitable for introductory undergraduate courses and learners with limited prior experience.
Intermedieate
Professional
Focuses on applying digital marketing knowledge to business situations. Suitable for advanced students, working professionals and executive education programmes.
Advanced
Managerial
Emphasises strategic planning, resource allocation and performance assessment. Suitable for managers, business leaders and advanced learners.
Frequently Asked Questions
Everything about the Scenario Tool
Where can I access the Scenario Tool?
The Scenario Tool is available from your instructor dashboard, next to the New Simulation button. If the option is not visible, contact our team to request access.
Do I need technical or design skills?
No. The tool guides you through four steps and provides AI assistance for preparing content. You can review and edit the results without programming or design experience.
How long does it take to create a scenario?
The time required depends on the complexity of your scenario and the amount of customisation involved. AI-assisted content generation can significantly reduce the initial setup time.
Which languages and markets are supported?
Each scenario can include up to three markets, with a separate language for each. Nine languages are currently supported, including the generation of market-specific learning content.
Can I edit AI-generated content?
Yes. You can review and modify products, customer personas, market reports, keywords and learning topics before finalising the scenario.
Can I reuse or share a scenario?
Completed scenarios can be reused when creating new courses. You can also share scenarios with other instructors at your institution.
How much does it cost?
The Scenario Tool is available through a Simbound instructor account. Contact our team to discuss access and licensing options for your course or institution.
Get Creative About Your Course
See how the Scenario Tool can help you develop a digital marketing simulation aligned with your teaching objectives.