'What does this result mean?'
The assistant can explain any term such as: Click-through rate, Return On Ad Spend, Bounce Rate and more.
New from Simbound
The AI Voice Learning Assistant
Guidance for every Digital Market student.
Give students access to an AI-powered learning companion that helps them interpret results, reflect on their decisions, and improve strategy through natural voice conversations.
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Save teaching time by reducing routine student support requests. -
Extend mentorship using personalized guidance -
Encourage independent thinking and problem solving
Personalized learning support
Let's turn every interaction into a learning opportunity.
The Learning Assistant uses each team's digital marketing simulation data, including campaigns, budgets, websites, and decisions, to provide relevant explanations. Students investigate their performance, explore alternatives, and connect marketing concepts with practical outcomes.
'Help me prioritize my website operations'
The assistants provides a list of suggested improvements for website pages, SEO, and UX. Following these will lead to an increase in website traffic.
How did my results change?
The assistant will help compare one round against the previous and identify what moved, and which of the decisions moved it.
What should I fix first?
The assistant can help identify where a students' effort would pay off most before the next round begins.
Where do I do it?
The assistant links out to the right pages in Simbound, so students spend less time hunting for the setting.
Can you speak my language?
The assistant can answer in one of the nine languages available with the Simbound interface.
Simply ask for help
A tutor by your side whenever you need one.
Students can discuss their progress with the Learning Assistant through natural voice conversations, without searching through reports or waiting for the next class. They receive immediate guidance while educators free up time for meaningful discussions and individual mentoring. AI supports the learning process, not the decisions themselves. Students are responsible for evaluating recommendations and choosing their strategies.
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Speak naturally, and interrupt whenever you like -
Answers come from your own results, decisions and market reports -
Sends you to the exact page in Simbound where you can act
Why did my search ads get fewer clicks in round 3?
Your click-through rate fell in round 3. Most of your budget moved to brand keywords, so a lot of generic searches went unanswered.
CTR
2.6%
−1.5 pts
Clicks
1,240
−18%
Conversions
38
−9%
What should I change?
Move some budget back to your generic keywords and tighten your brand bids. I’ll put the exact steps in your report when we wrap up.
How it works
Moving from questions to informed decisions.
Four simple stages help students reflect on their results and plan improvements. The process can be repeated within every simulation round.
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Start
Begin a personalized learning conversation.
Students open the Learning Assistant from their results section and start speaking. The assistant already understands their team, round, and performance context.
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Natural voice interaction in the browser. -
Access to relevant team and round data. -
Conversations that can continue across sessions.
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Ask
Understand results and explore performance.
Students ask why something happened, how their decisions affected results, or what changed between rounds. The assistant provides explanations supported by data and visualizations.
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Explanations of campaigns, decisions, and results. -
Comparisons between simulation rounds. -
Relevant charts and performance indicators.
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Explore
Turn feedback into practical learning.
The assistant directs students to relevant simulation tools and reports, helping them investigate issues and consider improvements while retaining control of their decisions.
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Direct links to relevant simulation tools. -
Guidance based on identified performance issues. -
Opportunities to apply learning independently.
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Report Act
Leave with a clear improvement plan.
Each conversation concludes with a short report highlighting key issues and recommended next steps, ready for students to revisit before the next round.
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Recommendations tailored to the discussion. -
Action points linked to performance data. -
Progress tracking across subsequent rounds.
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Your website and search campaigns
Visitors leave your home page before they act, and your search budget is leaning too far towards brand keywords. Fixing both should lift your next round.
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1. Fix the broken links on the Home page
Done Dead links send visitors away and drag the page’s grade down.
Broken links on Home 6 → 0 / 0 -
2. Lower the maximum cost per click on Brand keywords
In progress You are paying more than needed for searches that would find you anyway.
Max cost per click, Brand keywords (€) 1.2 → 1 / 0.8 -
3. Add an FAQ block to the Home page
To do Answering common questions up front keeps visitors reading and browsing.
FAQ blocks on Home 0 → 0 / 1
Personalized action report
Every conversation leads to a plan
The Learning Assistant transforms discussions into practical action reports, helping students move from understanding results to making improvements.
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Focused feedback: One to three items to review for each discussed topic. -
Evidence-directed guidance: Recommendations are linked to actual performance figures and decisions. -
Continuous improvement: Action points are tracked in the student planner. -
Visible progress: Steps tracked as simulation results change.
Grounded in data
Not just generic AI Actionable Guidance
The Learning Assistant consults each team's results and Simbound's learning resources before responding, providing explanations grounded in the student's actual experience.
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Looks up the real numbers before stating anything -
Follows Simbound’s guide to how the simulation works -
Says so when it is not sure, or the data is not there -
Suggests Actions. Learners decide what to change
Why did my traffic drop like a rock?
Ask a question in your own words, loud and clear.
Website Pages, rounds 2 and 3
Page traffic, onsite analytics, broken links and your latest decisions for the home page and ongoing advertising campaigns.
Backed by your numbers
Two broken links appeared after the last edit, and visits to the page fell with them. Your Search Campaign has been Paused.
Questions
How the Learning Assistant supports your teaching.
See how personalized AI guidance can encourage student autonomy, reduce routine support demands, and make experiential learning more accessible. Feel free to contact us.
Where is the Learning Assistant?
Inside Simbound, in each team’s results and simulation. Open it, enable the microphone, and start talking. If you do not see it, your course may not have it switched on yet. Ask your instructor.
Does it work on students own data?
Yes. It reads team results, campaigns, ads, pages and decisions for the round, along with the market report, so its answers are about your simulation and not generic marketing advice.
Do we have to talk, or can we type?
The assistant is built around voice, so you can think out loud and interrupt it like a normal conversation. Your transcript stays on screen, and the microphone only turns on after you give permission.
Can it be wrong?
Like any AI, yes. It is guided by your data and Simbound’s own guide, and it says so when it is not sure, but double-check important decisions. Your instructor is still the best person to ask about your strategy.
Can I switch it off?
Yes, you can disable the assistant for certain rounds.
Can I track how it's used?
Yes, summaries of student led conversations are provided.
Can I personalize it?
Yes, you can choose between different personalities: mentor, coach, tutor, study companion.
Give Your Students a Tutor that Helps Every Time
Book a 20-minute demo of the Learning Assistant working on a real simulation.