Camera, Lights, Simulations! It's your turn to direct the perfect simulation
With the New Scenario Tool, you're in the director's chair. Create simulations around the industries, brands, products, audiences, and business goals that matter most to you. Whether you're launching a new course, introducing a new product, managing a nonprofit campaign, growing an e-commerce store, or promoting a local business, you can now build a scenario that feels relevant from the very first click. The possibilities are truly endless.
You'll find the New Scenario button right next to that of "New Simulation" on the instructor dashboard. From there, you can build a simulation from scratch, tailored to your learning objectives or preferences. Every great director knows that the right props can help bring the story to life so the New Scenario Tool adapts each lesson to the difficulty level you choose:
- Foundational Concepts at the introductory level
- Intermediate or Tactical content for professionals already in the workforce,
- Advanced Strategic topics, designed for managers and executives.
Whether you're creating an introductory exercise or a more advanced challenge, the simulation recreates realistic business situations and challenges instead of a one-size-fits-all example—making the experience relevant to that of the real world.
Gain total control over the simulation learning experience
Simbound instructors are no longer limited to a predefined scenario and are from now on able to customize every small detail that matters: the company name and branding in the simulation, the products or services they offer, the customer personas learners should target with their simulated marketing as well as the keywords and audience segments. For the very first time, you are able to create a one-of-a-kind experiential learning activity tailored precisely to your course or program. And to keep the scenario writing reference going this will work whether you're filming just an introductory scene or a feature-length action-packed challenge with plot twists at every corner 🤩
The process is primarily simple, using step-by-step selections, and won’t require you to have any technical knowledge in order to build a functional simulation scenario. The interface guides you logically from one element to the next, and every choice you make is immediately reflected in the scenario’s structure.
Save time with AI
You don’t have to start from a blank page. Where you need support, AI can generate content tailored to the business case and industry.
Best of all, every AI-generated element is fully editable. You can refine any detail with your own prompts—including the learning topics themselves—until the scenario is exactly the one you envisioned, setting the stage for meaningful, memorable learning. Essentially, AI provides you with a solid starting point, and you are responsible for the final form of each element.
Choose markets and the language of the simulation
Every course or training program has a different context, so you can choose the scenario’s language and up to three regional markets. This option provides an experience tailored to real, specific marketing conditions—close to what you’d encounter in practice—whether you’re working with international groups or simply want to practice a specific market context.
This flexibility is especially useful for programs that approach digital marketing from a comparative perspective, where cultural and linguistic differences between markets are part of the learning objectives.
Perfectly Aligned Simulation Content
Before launching the scenario tool, you must choose the digital marketing topics you would want the scenario to cover, and the simulation’s content will automatically align with those choices. The list of digital marketing topics is extensive—ranging from Digital Business Models, Marketing ROI & Analytics, Marketing Automation, Social Media Strategy, to topics such as Online Community Building and Sales Force Management—so you can build a scenario focused strictly on the areas relevant to your course or program. This approach ensures that the practical exercise is aligned from the outset with the specific learning foundations and competencies you intend learners to develop.
Next comes a content review phase, during which you perform final checks and verify Search keywords used in the SEA (Search Engine Advertising) simulation—to ensure everything is accurate, relevant, and consistent before distributing the scenario to your group. This step serves also as a final quality check, designed to eliminate inconsistency between what you planned and what participants actually get to experience.
After You Save the Scenario
Once saved, the new scenario automatically appears in the list of available options when you set up the simulation course itself. From there, you follow the rest of the steps—only this time, the underlying content is 100% yours, built specifically for the objectives of the program you’re coordinating.
The New Scenario Tool is the natural next step for instructors and trainers/individuals who want more than a generic simulation framework: they want learning content built around their own learning objectives and preferences, supported by AI so as to save time, but controlled from start to finish by them. What results is a learning experience that’s relevant and easier to tailor to each individual's needs.
